Meta will begin labeling a more comprehensive range of video, audio, and image content as “Made with AI” on its platforms, including Facebook and Instagram, starting in May to counter manipulated media, according to its official statement. Meta’s new policy responds to feedback from its independent Oversight Board, which urged an update to the current policy. “We are changing how we handle manipulated media based on feedback from the Oversight Board and our policy review process with public opinion surveys and expert consultations,” Meta said.
The labels may be produced by the user’s self-disclosure during the content posting, by fact-checker recommendations, or by Meta identifying undetectable signs of artificial intelligence-generated information. “We will begin labeling a wider range of video, audio, and image content as “Made with AI” when we detect industry standard AI image indicators or when people disclose that they’re uploading AI-generated content,” it added. Meta emphasized the development of realistic AI-generated tools for producing audio and visual material. “Although this technology is rapidly advancing, other realistic AI-generated content, such as music and images, has been developed in the last four years, especially in the previous year.
The Board stated that it’s equally important to counter deception that purports to portray someone acting inaccurately. Ahead of elections worldwide, concerns about deepfakes are heightened by new AI video technologies. Experts are concerned that bad actors may utilize AI technologies to produce deepfakes that would mislead and confuse voters in an election year. The film OpenAI released to introduce Sora, their new text-to-video tool, needs to be watched and taken seriously. Prime Minister Narendra Modi discussed the difficulties presented by artificial intelligence (AI) and stressed the importance of first implementing watermarks on AI-generated content to alert people and stop disinformation earlier last month in an open discussion with Microsoft co-founder Bill Gates.
